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Lift your glass because this is a celebration: a toast to the craft brewers and especially the designers behind all the stellar craft beer brands of today’s world. Craft breweries spring up like mushrooms around the globe. Creating unique brands to stand out, they draw from the full riches of the graphic language and are leading the way in modern packaging design. The 49 breweries and designers featured in "Craft Beer Design" showcase the immensely talented artists working hard to make beautiful homes for the tasty beer inside. From the minimalist to the expressionist, using lines, colors, patterns, and illustrations, few rules dictate this exciting, exuberant visual culture.
Peter Monrad introduces the designers behind the labels and finally brings a global perspective to the truly global phenomenon that is craft beer branding. Expect a collection of the best examples of beverage branding today, with a focus on the artwork, illustration, and design elements. This curated selection reveals the best and most out-there concepts and proves that when it comes to craft beer, what’s on the can matter as much as what’s in it. "Craft Beer Design" is a visually-led look at some of the most interesting microbrews around the world. Without these artists, we probably wouldn’t drink as much, and what is more, probably wouldn’t enjoy it in the same way. So let’s delight in all these fantastic-looking breweries—and what better way to do that than to open a beer and dive right into their amazing designs.
Materials Full color, hardcover, stitch bound, 208 pages