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For centuries, philosophers, scientists, and artists have tried to decode beauty. The need to distill its ethereal essence into something finite and to idealize certain features created some of the first beauty standards in history. Such standards endured through the generations. Until now, that is. In recent years, the beauty industry has shifted the conversation towards individual expression like never before. While people, and women in particular, have historically faced pressure to conform to rigid ideals set by society, nowadays brands and consumers are embracing uniqueness and celebrating identity. Creating a platform for conversation and deconstructing taboos in the process, "The New Beauty" captures an essential moment of transformation in the business of beauty. Featuring interviews with Peter Philips, creative and image director of Christian Dior Makeup, and Thomas de Kluyver, global makeup artist for Gucci, as well as some of the most influential voices in beauty today, this book is exploring the industry’s shift and its effect on today’s culture from historical, scientific, and journalistic perspectives.
An explosion of modern influences—from technology to engaged activism to gender fluidity—has radically reshaped and globalized the perception of aesthetics. Beauty is no longer hinged on conforming and fitting in, but telling your story through your appearance. Taboos that were never talked about are part of the mainstream conversation, whether it’s body hair and odor, hormones, the realities of aging or the normalizing of acne. Makeup, for that matter, has moved far beyond fixing perceived flaws or camouflaging the face to become a new mode of self-expression, a medium to explore themes related to individuality, community, and creativity.
Full color, hardcover, stitch bound, 224 pages
8 1/4 x 10 1/4 in.
Image credits: The New Beauty, gestalten, 2021